Management Team

Burt Hurlock, Chief Executive Officer

Burt Hurlock is Azima’s CEO, and a member of the company’s Board of Directors.  He is responsible for Azima’s strategic growth initiatives, and oversees day-to-day operations.  Burt has spent more than 20 years as an entrepreneur and investor.  He has founded, advised, built, operated, and/or sold almost a dozen venture-backed operating companies, and has completed more than 40 acquisitions.  Burt holds a Bachelor’s degree from Princeton University, and an MBA from Harvard Business School.

Joe Van Dyke, Vice President, Engineering and Business Intelligence

Joe Van Dyke is Azima’s Vice President of Engineering and Business Intelligence, and directs all aspects of the design, development, and evolution of the company’s hardware, software, databases, algorithms, and related technologies. He is the original designer and developer of the automated diagnostic system software contained in Azima’s ExpertALERT predictive maintenance systems.   Joe is a past recipient of the US Department of the Navy’s Reliability, Maintainability & Quality Assurance Award, given in recognition of his contribution to overall fleet readiness through the development and deployment of Azima software.  Joe holds a Master of Science degree in mechanical engineering from the University of Washington, and is a licensed mechanical engineer in the State of Washington.  He is the author of several papers on the subject of automated diagnostic techniques for machinery.

Duke Sullivan, Vice President, Sales

Duke Sullivan is Azima’s Vice President of Sales, and responsible for driving top line growth with specific focus on the WATCHMAN Reliability Services™ business.  Duke brings more than 20 years of experience in sales, business development, and management consulting in IoT, business and IT process, data strategy, architecture, and analytics. Prior to joining Azima, Duke was PTC’s VP of Strategic Partnerships for their Thingworx IoT platform business where he secured OEM, VAR, and service relationships.  Duke holds a degree in business from Saint Lawrence University.

Richard Cellini, Vice President, Marketing

Richard Cellini is Azima’s Vice President of Marketing, and is responsible for the company’s branding, positioning, messaging and demand-generation.  Over the past 20 years, he has held a variety of senior leadership positions with venture-backed data & information companies serving global corporate markets, including (which went public on NASDAQ in 2007).  Richard has Bachelor’s degree and a JD from Georgetown University, and a Master’s degree from Cambridge University (UK).  He is a member of the bar in New York and the District of Columbia.

Paul Berzins, Chief Financial Officer

Paul Berzins is Azima’s CFO, and brings more than 20 years of domestic and international experience to the management of the company’s financial reporting operations.  Prior to joining Azima, Paul served as Director of Global Finance at Dextrys, responsible for overseeing its international financial operations.  Paul has held financial leadership roles with Teradyne; Manufacturer’s Services Ltd.; Cambridge Technology Partners; and Aspen Technology.  He has worked on IPOs, debt acquisition/refinancing transactions, acquisitions and divestitures over the course of his career.  Paul holds a Bachelor of Science degree in Accounting from Northeastern University, and an MBA in Finance from Bentley College.